Business Planning Essay Example | Topics and Well Written Essays - 500 words

Business Planning - Essay Example In this case, the action of the employees is intrinsic for the success of the plan since the type of businessi idea involves a one-on-one conversation with the customers. 3. Fixed prices for renting: considering the state of the industry, owning and renting a car, the business idea is considered strong since the involved customers are made aware of the prices. The prices are fixed since there are less external influences on the prices such as weather. 1. High product pricing: Botflex plans to offer high quality services to the boat owners and the tenants thereby leading to the high product pricing. Because of the need for offsetting the high production cost associated, the business finds it difficult to charge low prices. This acts as a weakness of the company since most of the potential customers are medium income earners. 1. Chance for entry into new market: There are few corporations dealing in the same products thereby presenting an opportunity for entry into new market. The company can establish its critical operation to other new areas because of the higher economies of scale associated with venturing. 2. Collaboration with other companies dealing in the same products: There are many companies which recognize the good reputation held by a company, successful in making people rent ships. This means that there are chances for the company reducing the associated costs through collaborating with other recognizable companies. 1. Escalating prices of boats: The escalating prices bears chances for inefficiencies in the production process of the company considering that the prices of raw material for making boats are on the rise. 2. Trademark infringements: Trademark infringement is just like another threat which usually faces newly established company. The company branding is susceptible to cases of illegal use of trademark especially by the competitors or other newly rising

The effects of the Ottoman Empire on modern day Crete Essay

The effects of the Ottoman Empire on modern day Crete - Essay Example Crete, therefore, has a rich history that informs how individuals strove to build a better world for the rest of the human population. The past struggles of the Cretan people define their modern culture. Multiple events helped create the Cretan culture. To begin with, conquests have made the modern day Crete. This mainly occurred due to the wealth associated with the Island as different parties sought to gain economically from Crete. In addition, religion hugely influenced the development of the region. This occurred in terms of religious conversion and religious conflicts. Notably, Islam and Christianity informed the cultures and attitudes of the residents of Crete. In addition, intervention by international parties influenced the development of Crete. Modern Cretans have a culture of self-defense and self-reliance. In this sense, the citizens believe that they should assume the responsibility of their own lives. In such a nation, individuals slightly delineate from politics since they believe pure hard work relieves one from poverty. Self-reliance is notable in the military culture of Cretans. For instance, a significant number of surveys note that every household in Crete owns at least one gun. These guns are either legal or illegal. In the 17th century’s rebellions against the Christian rule, the Ottoman authorities usually responded by executing several bishops and Christians. In turn, the Greeks attacked the Turkish people. It is notable that there were huge casualties on both sides of the war. The Muslims who migrated into the northern fortified towns experienced famine that consumed almost 60% of the population (Kyriakopoulos, 2008). These experiences seemed to have forged an attitude among Cretans that the state mig ht not always protect them. In this turn, they ensure their own security by owning guns. The Cretans have a contemporary language that borrows heavily from the region’s development. In as much as the general

Define and analyse the key features of global brands. What strategies Essay

Define and analyse the key features of global brands. What strategies should global brands adopt to be successful internationall - Essay Example The paper comprehensively explores the features of global brands along with the strategies adopted by successful global brands. 2. Features and strategies of successful global brands Various lists of top global brands have been accomplished. Companies such as Coca Cola, Sony, Microsoft, Google and IBM have since long been ranked as the top global firms. Managers are, therefore, confronted with the question of what features distinguish successful global brands from the rest? According to one study, various factors have been identified. Firstly, almost all successful global brands have dominant sales positions in their home market (Quelch, 1999). Even though these companies may be popular internationally, it is the home market sales that form their backbone. Secondly, global brands, by definition, are recognized in almost every part of the world and have at least some sales in these areas (Quelch, 1999). In other words, global brands achieve a â€Å"geographical balance† as far as their sales are concerned. ... Next, global brands must have consistency as far as their brand image and positioning is concerned. In other words, they must be perceived in a similar way by customers and must not have conflicting images in customers’ minds. For instance, Disney connotes identical family values across the globe (Quelch, 1999). Furthermore, most successful global brands have the same brand name as their corporate name. Although exceptions exist, this strategy allows such firms to gain greater awareness and stronger and consistent brand identity across the globe. However, global corporate giants such as Unilever and P&G could practically not use a single brand name owing to the myriad of brands under their umbrella. Next, most global brands are known for making something or being associated with a single product category. For instance, Microsoft is best known for its Windows software, Coca Cola has been associated with the Coke beverage and Phillip Morris has been associated with cigarettes. E ven, companies such as Samsung that have diversified their product offerings may stand holistically for product categories such as electronics. Finally, the country of origin effect plays a crucial role in making brands global (Pharr, 2005). Brands such as Mc Donald’s or Marlboro, for instance, reflect the American lifestyle and customer values of Americans. These values in turn drive greater brand loyalty towards the brand. This is exactly where global brands become recognized by virtue of their association with customers of a particular (home) country. For instance, Japanese electronics, French perfumes and German cars all enjoy country of origin effect (Quelch, 1999). Consistency in brand image of global brands is quintessential to deliver a coherent marketing message across the

Anselm's ontological argument Essay Example | Topics and Well Written Essays - 1000 words

Anselm's ontological argument - Essay Example Whereas ancient Greek philosophers, such as Plato and Aristotle, hinted at the existence of a God, Anselm’s ontological argument offered one of the first expressly rational proofs for the Judeo-Christian God. In this paper, the author examines the ontological argument of St. Anselm by taking a look at the argument itself, and analyzing both the value and criticisms against it. Further, the discussion examines the influence of the ontological argument on modern thought, particularly Rene Descartes’ revival of the said proof. The ontological argument derives its name from â€Å"ontos†, meaning â€Å"being†. The term â€Å"ontological† signifies an emphasis on the â€Å"being† or â€Å"nature† of an entity. An ontological argument, therefore, derives its strength from the nature itself of what is argued for. In the case of the ontological argument of Anselm, it is referred to as such because it seeks to prove the existence of God by appealing to the nature of this Supreme Being, or perhaps more correctly, to the definition of the latter. He argues that to have an understanding of God as that than which nothing greater can be conceived, entails the acceptance of God’s existence since such a conception necessitates existence. He states: Therefore, if that than which nothing greater can be conceived, exists in the understanding alone, the very being than which nothing greater can be conceived, is one than which a greater can be conceived. But obviously, this is impossible. Hence, there is no doubt that there exists a being than which nothing greater can be conceived, and it exists both in the understanding and in reality (Fremantle 89). It can be seen that such a proposal allows for a proof that is â€Å"built in† the term, so to speak. For if God is such a being, then it is of necessity that he must exist, since not to exist would mean that there is another being that is greater still, namely, one that exists. Thus, Anselm quotes Psalm 14:1

The Working Culture of Big Organizations Case Study

The Working Culture of Big Organizations - Case Study Example When MIGROS thinks of expanding abroad, I would strongly suggest India, not because it is my country, but because of the very favorable economic situation prevailing in this country, notwithstanding the depression that has engulfed most of the global markets. The mention of the name MIGROS kindles many expectations about this organization for its quality products and its philanthropic attitude towards business. MIGROS wish to serve the community. The 15th Parliament Elections have brought about the stunning victory for the Indian National Congress Party that has been pursuing the policy of liberalization in the economic front, under the leadership of Dr. Manmohan Singh, Prime Minister. He is an economist of international repute and former Governor of Reserve Bank of India. During the last five years, this country has attained rapid economic growth. He can feel the pulse of the Indian economy in the global context. Corporate performance has been stunning under his leadership. During his speech in Parliament, while presenting the Budget 1994-95, as the Union Finance Minister, he quoted Victor Hugo: "No power on Earth can stop an idea whose time has come." True to his vision, the productivity in the Indian industry grew like never before†¦now, we have a very different economy as compared what it was 10 years ago. Far from close to defaulting on its international debts, the economy is sizzling and has posted 10.4 percent GDP growth last quarter. More economic reforms, liberalization, and corporate-friendly policies are on the cards. So, I feel this is the right time for an international retail giant like MIGROS to make the entry in the Indian Market in a big way. The city of Faridabad is known all over India. The management of top commercial establishments of any country must know Faridabad. It became the 12th District of Haryana State, an important State of India, from the point of view of both industry and

Urban tourism in East end London, a case of Spitalfield Market Research Paper

Urban tourism in East end London, a case of Spitalfield Market - Research Paper Example The development of tourism destinations worldwide has been resulted because of the increase of competition in the tourism and hospitality sector. The efforts made by governments and organizations of the private sector for the support of the tourism industry worldwide are characterized by the following trend: innovation is promoted while emphasis is given on sites and activities that are likely to result not just to economic but also to social benefits.The value of urban tourism within the global market cannot be denied,not all urban tourism destinations manage to respond to the requirements of their role. Spitalfield Market has been initially established in order to cover the needs of the local community for a Street Market. Moreover, issues like sustainability have become an indispensable part of the policies developed in the particular sector. Current paper focuses on a particular sector of the tourism industry: the urban tourism. Reference is made to a well – known Spitalfi eld Market in East London. The potential role of this Market as an urban tourism destination is critically examined using existing literature but also an appropriately customized survey. The findings of the literature and the empirical research lead to common assumptions: Spitalfield Market has many elements that could justify its characterization as an urban tourism destination; however, it is clear that the specific Market does not fully meet the requirements of urban tourism destinations... The sites of cities, which can be chosen as urban tourism destinations are not standardized. In accordance with Law (1993) urban tourism is more related to entrepreneurial activities; this means that when having to choose among urban tourism destinations, the one which is related to specific business or industrial activity should be more aligned with the requirements of urban tourism destination (Law 1993 in Selby 2004, 11). In the form described above, urban tourism can be used in combination with other forms of tourism – especially the cultural tourism – so that the expected benefits for the local community to be increased (Wahab et al 1997, 215). On the other hand, Hall (2005) notes that the primary reason for the establishment of urban tourism has been the need for the achievement of specific economic benefits for cities worldwide (Hall 2005, 196); thus, when similar initiatives are undertaken, it is necessary that their economic benefits – referring to econo mic benefits for the communities involved - are taken into consideration. 3. Urban tourism in East end London – Spitalfield Market 3.1 Current role of Spitalfield Market as a destination of urban tourism In order to identify the potential role of SpitalField Market as a destination of urban tourism it would be necessary to refer primarily to the Market’s characteristics – structure and facilities. Moreover, it would be important to describe briefly the products available in the particular Market; the range and the types of these products could be used in order to prove the value of the Market for promoting products of specific qualities/ variety. In accordance with a recent

FINAL RESEARCH PAPER Example | Topics and Well Written Essays - 1000 words

FINAL - Research Paper Example designate the following steps in gene therapy: â€Å"first, the partial removal of a patients cells, second, the introduction of normal, functional copies of the gene via vectors to replace defective cells in the patient, and finally, the reintroduction of the modified cells into the patient once the genes have been fixed in their vectors† (Bergeson). Treatment of diseases at the genetic level is a rather tempting prospect. Nevertheless, similar to any intervention in the human body, it can lead to completely unexpected results. Over half a century of development of this field of medicine scientists have received both positive and negative experience in the use of gene therapy. For this reason, currently, the question of whether the further development and use of gene therapy should be allowed is particularly important in modern science. However, despite the various ethical objections to genetic engineering, this paper defends the idea of further development of this field, sin ce the use of gene therapy is able to save a large number of human lives, as well as prevent the development of serious and dangerous diseases, which are rather difficult or even impossible to treat. As mentioned above, humanity suffers from a variety of serious diseases. Moreover, some of them have a hereditary nature that implies that they can pass from parents to their children. The problem is that many of these diseases are resistant to treatment. This means that people who suffer from them are doomed to a painful life. Unlike other healthy people who enjoy life, these people are regular patients of hospitals and clinics, and their lives are always subject to continuous risk. In this regard, gene therapy is seen as a revolution in modern science, which is able to save mankind from a variety of serious and even untreatable diseases that are transmitted by heredity. Historically, gene therapy was aimed at the treatment of hereditary genetic diseases, but later it has expanded its field of